Market Research & Symbols

Market research is critical before creating any visual device that will represent a company or organization that wants to impact their target market. If a company decides on a symbol that does not attract or impact their target market to remember them they symbol has not done its job. A symbol creates a visual maker to set one company or organization apart from another. In the worse instance the symbol that is chosen to represent an organization could be perceived as offensive to the target group and actually repel them.