Package Design - Letterform Only

Objective:
Choose a type of product and develop a brand and package using only letter form.

Project Overview:
I choose to design condom packaging. I will design the actual condom package and the cardboard product container. I plan to use the name “urge” for the name of the company that produces this line of condom, which is called “Xtreme”. The letter “X” will be the dominating design factor. I experiment with cropping the “X” out of the design space as well as using small “X’s” to create a design pattern.

Some of the theory behind the package design: In my research I found that most packaging for condoms is pretty simple. The majority of brands sold in drug stores utilize the type for design. Internet distributors offered greater variety of product and brand.

I also found that many people are too embarrassed to purchase condoms and some feel ashamed while browsing the selection offered. I even found in my research there is quite a debate about who is responsible to go out and buy the product. My plan with this design is to make the product stand out from the rest by using high contrast color, large typeface, and excellent use of text in the design.

I appreciate any insight on the direction of the design. I like most of them, but with this class being advanced typography I would probably lean toward the two in the middle, the 3-D looking one, and the one directly above with the red and white “X’s” at the angle.

Thumbnails:

Digital Roughs:

Final:

Resources:
http://misaccess.psi.org/bcc_catalog/web/files/JEITO%20EMBALAGEM%20FINAL%2010%281%29.jpg
http://www.condomdepot.com/
http://revfm.net/revshows/XtremeTalk-ShowLogo.jpg
http://www.abundantmoments.com/TeamXtreme_logo.jpg
http://www.itwgema.us/gemagramsept08/XTremeLogo.jpg
http://www.brandsoftheworld.com/brands/0014/5697/brand.gif
http://www.lifestyles.com/
http://www.durex.com/en-US/Pages/default.aspx
http://www.trojancondoms.com/
http://talkback.stomp.com.sg/forums/showthread.php?t=5326
http://www.howtodothings.com/family-relationships/how-to-buy-condoms
http://sti.bmj.com/cgi/content/abstract/82/6/467
http://health.howstuffworks.com/condom10.htm