Think of a brand, product or company whose logo or branded image is reliant on color recognition. Evaluate this use of color. What is the message this color conveys? Why does it convey this message? Give examples in your response.
The Red Bull energy drink uses “red” as is main color with a touch of “yellow”. The color, red, is an ideal choice for this brand, as it not only to reinforce the name “Red” Bull, but the color, red, also is known for raising blood pressure, or causing excitement. Red Bull has used phrases like “Red Bull vitalizes body and mind” and “Red Bull gives you wiiings!” (Peterson, 2009) in it’s marketing campaigns. With the color, red, being associated with drive, action, energy, and strength, it is an ideal match for the branding.
The splash of yellow also used in the logo is a nice touch as yellow is associated with, sunshine, warmth, and happiness. The relationship of the two colors is an Analogous Relationship, where colors are located close to each other on the color wheel. Both colors would be in the warm family.
Cited:
Peterson, Erik. “Logo Critiques.”
1 June 2009. Web. 11 Jan. 2009.
<http://www.logocritiques.com/resources/color_psychology_in_logo_design/>
Resources:
AIO Lecture Week 1 – Design Audience
http://www.logotree.com/html/color_psychology_logo_graphic_design.htm
http://www.logocritiques.com/resources/color_psychology_in_logo_design/
http://www.color-wheel-pro.com/color-meaning.html\
http://www.worqx.com/color/combinations.htm
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