Good use of typography can always stand-alone. Experienced and knowledgeable designers can accomplish this as they understand how to unleash the power of emotion and appeal that typeface possesses. Great examples of this are McDonalds, as their Golden Arches are actually utilizing the letter “M” and their new logo is tagged with their phrase, “Im lovin it.”
Another great example is Google. While google does on occasion use symbol and images to celebrate events and holidays, for the most part Google is a typeface logo with a creative use of color. The text is very well know and can hold its own going solo.
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