The Campaign Includes Samples of the Following:
Design Brief, Letterhead & Envelope, Direct Mailer, Website, SWAG, Black & White Newspaper Ad.
Client: Ashland County Oral Health Services (ACOHS)
Job Description: Design several pieces that reinforce the direct mailer for ACOHS. The campaign will target children and encourage them to establish good dental habits. The offers will encourages
parents to make a dental home for their child/family with regular check-ups and appointments.
Objective: The campaign is directed to children, but will have incentives for parents as well.
Target: The tone of the pieces needs to be fun and child like.
Intended Results: The design is to motivate children to establish healthy dental habits, and parents to
see the value of a dental home.
Content: The content needs to be appealing to children. A type of chart to track brushing and
flossing habits, A coupon offer. Some instruction. Contact information.
