Designers should feel free to mix typefaces in design. In some situations using contrasting fonts will result in emphasis on certain words. Using complementary typefaces may help establish a clean visual hierarchy to organize the text and quickly lead the viewer through the layout. However, it is cautioned that using fonts that are too similar can cause a clash and be confusing to the viewer. An example of this would be using more than one script typefaces in a layout. At the same time there are a few things a designer may want to be mindful of when choosing typefaces to use in the same piece.
The first thing to consider in font selection for any piece is considering the intended audience. A brochure for in a pediatrician’s office could take on the look of a child like handwriting for the typeface, while it would be completely inappropriate in a cosmetic surgeons office. Keeping the intended audience in mind when choosing and mixing fonts is key to selecting a font that will enhance the design and communicate efficiently.
Another thing to keep in mind is the typography in most cases I the voice in the design. The look and feel of the typeface then becomes the tone or personality. In our culture today most people know that if you are using all caps in a text message or email, that the sender is shouting, yelling or angry. With this in mind it is important that the personality reflects the piece and enhances the communication.
In the lecture it mentioned how mixing typefaces would be a great way to show emphasis. Consider trying to whisper and shout in the same line. Using a thin font may whisper while a contrasting thick font may shout. One thing to keep in mind though when mixing fonts is leaving a dominant font to reduce confusion in the design.
AIO Lecture Week 2