Typeface to express the meaning of a word

How can you use typeface to express the meaning of a word?

Manipulating typography to make its form reflect its meaning is a great technique. In this weeks assigned reading the words zoom, jump, spin, blur and even outline were mentioned. The key is to find verbs that indicate action and implying that action in the type design.

Some other great examples I have seen are “topple”,

I have even used this technique myself on a paper sample. I used the phrase “ The perfect paper for an imperfect world” and flipped the “e’s ” around in Imperfect. (See Link)

As the chapter mention “the possibilities are endless.” There is even a childrens show on PBS called word world that does exactly this.


Graphic Design School 3rd edition pages 92, 93

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